How would you design a museum membership program?

At MOA, we want to improve our membership program and ensure it provides the benefits and services that people value.  Membership in our Museum should make people feel special and a part of our unique museum family.

There has been a lot of discussion about what a museum membership program should provide especially as museums are starting to focus on how to better engage their communities.   MOA’s current membership program is typical of most museums and rather than continue with the status quo, we want to create a program as unique as our museum.  Inspired by examples like the Whitney Museum of American Art which has created a “curate your own” membership program and ideas suggested by Nina Simon in her Museum 2.0 blogs that challenge museum workers to think differently, we want to design the MOA Membership Program based on the feedback we get from our community.   Knowing what experiences people want, what brings them to the museum, and what benefits mean the most to them, will allow us to create a program based not on what we think is important, but on what potential members think is important. Read more