Updating Our Brand II
Voting has now closed – thank you for your help!
The Museum of Ontario Archaeology (MOA) has been developing a new logo and we would like your help choosing the final version. We have created two designs which reflect our belief that archaeology is (first and foremost) about people.
Both designs utilize the hand print as a way of bringing this focus to the forefront. The hand print represents the people whose stories are being brought to life through archaeological research as well as everyone involved in archaeological activities. The stylized palisade (below the left hand) connects the logo to the Lawson Village, a 16th century Neutral Iroquoian village located beside the museum. The motif beside the right hand (on the version with two hands) is drawn from decorations found on pottery at the Lawson Village site.
The colours for both designs were drawn from the colour scheme voted most popular in an earlier poll.
As one respondent in a recent survey noted, “Images of pith helmets, fedoras and bones are iconic, but not really representative, and images of particular cultures or specific tools are too narrow to encompass all that archaeology represents.” We have deliberately chosen a design that tries to encompass everything archaeology is about while recognizing the museum’s unique relationship with the Lawson Village site.