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Mission Statement Review

Mission Statements are important because they articulate why a museum is relevant and the difference we are trying to make in the world.    That is why the Museum of Ontario Archaeology is conducting a mission statement review. MOA is currently reviewing its three mission statements in order to develop a single core statement that reflects why we do what we do.

Defining why we do what we do is not as easy as it sounds.  Many mission statements focus on what museums do rather than on why they do it.  One of the best presentations I’ve seen that clearly differentiates between what we do and why we do it is by Simon Sinek.  His How great leaders inspire action TEDx talk really makes you think about the importance of defining why instead of talking about what.

We’ve been gathering feedback from people about what the Museum of Ontario Archaeology does and why they think it is important.  Three questions we are currently asking people to think about are:



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Please consider contributing to out discussions by sharing your thoughts to the above questions.