The Museum of Ontario Archaeology (MOA) has been developing a new logo and we would like your help choosing the final version. We have created two designs which reflect our belief that archaeology is (first and foremost) about people.
Both designs utilize the hand print as a way of bringing this focus to the forefront. The hand print represents the people whose stories are being brought to life through archaeological research as well as everyone involved in archaeological activities. The stylized palisade (below the left hand) connects the logo to the Lawson Village, a 16th century Neutral Iroquoian village located beside the museum. The motif beside the right hand (on the version with two hands) is drawn from decorations found on pottery at the Lawson Village site.
The colours for both designs were drawn from the colour scheme voted most popular in an earlier poll.
As one respondent in a recent survey noted, “Images of pith helmets, fedoras and bones are iconic, but not really representative, and images of particular cultures or specific tools are too narrow to encompass all that archaeology represents.” We have deliberately chosen a design that tries to encompass everything archaeology is about while recognizing the museum’s unique relationship with the Lawson Village site.
At MOA, we want to improve our membership program and ensure it provides the benefits and services that people value. Membership in our Museum should make people feel special and a part of our unique museum family.
There has been a lot of discussion about what a museum membership program should provide especially as museums are starting to focus on how to better engage their communities. MOA’s current membership program is typical of most museums and rather than continue with the status quo, we want to create a program as unique as our museum. Inspired by examples like the Whitney Museum of American Art which has created a “curate your own” membership program and ideas suggested by Nina Simon in her Museum 2.0 blogs that challenge museum workers to think differently, we want to design the MOA Membership Program based on the feedback we get from our community. Knowing what experiences people want, what brings them to the museum, and what benefits mean the most to them, will allow us to create a program based not on what we think is important, but on what potential members think is important. Read more
The Museum of Ontario Archaeology is seeking creative and energetic Board Members.
Do you believe museums can profoundly impact people and make a difference in the world? Are you a leader who likes building sustainable organizations? Do you enjoy solving core organizational challenges (i.e. limited resources, defining mission, governance structures, and risk management processes)?
We believe that the Museum has tremendous potential to become a place of inspiration where people can experience the excitement of discovery, come to a greater understanding of archaeology and First Nations history, and connect through shared experiences. We recognize that the Museum has some challenges to overcome, but we believe with perseverance and hard work our potential can be realized.
Affiliated with the University of Western Ontario, MOA is a registered charity that must raise 70% of its operating revenue annually. MOA is a small organization governed by a 13 member Board of Directors. Daily operations are managed by 5 staff. Read more
Mission Statements are important because they articulate why a museum is relevant and the difference we are trying to make in the world. That is why the Museum of Ontario Archaeology is conducting a mission statement review. MOA is currently reviewing its three mission statements in order to develop a single core statement that reflects why we do what we do.
Defining why we do what we do is not as easy as it sounds. Many mission statements focus on what museums do rather than on why they do it. One of the best presentations I’ve seen that clearly differentiates between what we do and why we do it is by Simon Sinek. His How great leaders inspire action TEDx talk really makes you think about the importance of defining why instead of talking about what.
We’ve been gathering feedback from people about what the Museum of Ontario Archaeology does and why they think it is important. Three questions we are currently asking people to think about are:
Museum of Ontario Archaeology Mission Statement Review:
The Museum of Ontario Archaeology intends to develop a new brand identity to reflect its mission (under development) and express the museum’s value and role in community.
The Museum of Ontario Archaeology enriches the lives of Canadians through the creation and dissemination of knowledge about the archaeology of Ontario. MOA’s collections provide a unique resource for research and teaching in association with the Western University and its programs engage the public in the continuity between past and present.
Affiliated with the University of Western Ontario, MOA is an independent registered charity governed by a 13 member Board of Directors and operated by a team of 5 staff. Read more